Grammy-nominated band, My Morning Jacket, donates $12,000 to nonprofit REVERB, allowing museum to go solar. 

Thanks to a powerful partnership between Solar Holler, nonprofit organization REVERB, and Grammy-nominated band, My Morning Jacket, the Huntington Children’s Museum is going solar!

The donation from My Morning Jacket through REVERB, was what the museum needed to make the switch to clean, affordable electricity.  Over the next 25 years, the system is projected to save the museum more than $100,000 in electricity costs – freeing up resources for educational programming, interactive exhibits, and community engagement.

“Huntington Children’s Museum extends its heartfelt gratitude to My Morning Jacket for their generous support of our solar installation project. We also thank Solar Holler for facilitating this important connection,” said Tosha Pelfrey, Board President of the Huntington Children’s Museum. “With this initiative, we are not only illuminating our future but also paving a sustainable path for the museum.”

In addition to reducing energy costs, the solar installation will become a visible symbol of the museum’s commitment to sustainability, reinforcing its mission to inspire curiosity and discovery.

“My Morning Jacket and REVERB are proud to support Solar Holler’s clean energy project at Huntington Children’s Museum,” said Brian Farrall, REVERB’s Project Manager. “We’re especially proud of projects that provide clean energy and save money in the long term so that places like the Huntington Children’s Museum can have more money to spend on programming.”

At Solar Holler, we’re dedicated to helping Appalachian communities save with solar and we’re proud to be working on this project. 

“This project captures everything we love about solar – lower bills, stronger communities, and inspiration for the next generation through the arts and music,” said Dan Conant, Founder and CEO of Solar Holler. “Partnering with REVERB and My Morning Jacket allowed us to turn clean energy into something kids can see, learn from, and feel proud of. That’s a win for the museum, for families, and for our future”. 

This installation reflects a shared commitment to sustainability, education, and creative collaboration—proving that when music, mission, and community come together, the impact can last for generations.